Beginning with the moment of appearance on the market cigarette brands become famous due to their quality or/and external aspect of pack or cigarettes. Design and color of cigarette packs played an important role in the life of tobacco brands.
It was demonstrated by time that slogans which accompany cigarette brands offer the most productive results. Every smoking tobacco that achieved a remarkable success in tobacco industry was escorted by mottos that contain information about excellence of that cig.
A nice example of great slogan is that of famous Marlboro cigarettes: “You get a lot to like with a Marlboro”, “Come to Marlboro Country” and “Come to where the flavor is.” Two last mottos were introduced after appearance of Marlboro Man. Together these slogans produced a 5000% increase in sales of Marlboro brand.
Other great examples are that of Camel brand: “Slow down. Pleasure up”, “It’s your taste”, “Where a man belongs”, “More Doctors Smoke Camels than any other cigarette”, ””Experience is the best teacher in choosing a cigarette. Your T-zone will tell you why”, “For Digestion’s Sake - Smoke Camels”, ”I’d walk a mile for a Camel”.
More discussed was the grammatically incorrect slogan of Winston cigarettes: “Winston tastes good like a cigarette should”, at which the RJ Reynolds, manufacturer of Winston, answered: “You want good grammar or taste?”.
There were slogans that were short, but very conclusive, for example that of Kent cigarettes: “You’ve Got a Good Thing Going”, or that of Winfield: “Anyhow… Have a Winfield” or that of Eve brand “Farewell to the ugly cigarette”.
Perhaps, the leader in number of slogans is Lucky Strike cigarettes with: “(L.S.M.F.T.) Lucky Strike Means Fine Tobacco”, “(L.S.M.F.T.) Lucky Strike Means Filter Tips”, “Light up a Lucky Strike, it’s light-up time”, “Luckies taste better. Cleaner, fresher, smoother”, “Do you inhale? Of course you do!
Lucky Strike has dared to raise this vital question because certain impurities concealed in even the finest, mildest tobacco leaves are removed by Luckies’ famous purifying process” (1932), “Reach for a Lucky instead of a sweet”, “With Men Who Know Tobacco, It’s Luckies two to one”.
There were also slogans that had a very direct message for example as that of L&M cig: “Just What the Doctor Ordered” or that of Virginia Slims cigarette brand: “You’ve Come a Long Way, Baby” and “It’s a Woman’s Thing”. KOOL smoking product owns short but appealing catchphrases:” Kool: The House of Menthol”, “Mild, but not too light (for KOOL Mild)”, “Lady be Cool”, “Enjoy a cooler kind of mild”, “Come all the way up to KOOL”.